Amy Melissa Bennett

The Smokin' Oak Pit and Drinkery

Role

Designer | Copywriter | Developer

Context

A locally owned restaurant and bar with a strong in-person experience, but a digital presence that didn’t capture the same energy.

Approach

I focused on translating the in-person experience into a digital one that felt just as warm, bold, and inviting. That meant building a visual system that carried the brand’s personality, shaping the tone through copy, and designing a layout that made it simple to explore and engage.

Project Goals

To create a digital presence that carried the same sense of authenticity and excellence as the restaurant, inviting guests to explore the menu, history, and high standards behind the experience.

Project Highlights

• End-to-end website design and build, from concept through launch

• Original copywriting and content strategy across the full site

• Custom visual styling and layout refinement using Elementor and CSS