Cross-functional team
Client-facing product
Structured approval pipeline
Approach
We worked with the client to establish a set of guiding principles that captured the essence of the program.
Those principles became the foundation for the visual system—informing imagery, interaction, and overall tone.
The challenge was translating abstract direction into a cohesive, immersive experience that could be applied consistently across the site.
Project Goals
To invite prospective students into an immersive science experience—translating curiosity into engagement through a cohesive visual system and interactive exploration.
Project Highlights
• Collaborated on the development of a cohesive visual system across a large, cross-functional team
• Contributed to brand expression through imagery, layout, and presentation design
• Helped translate abstract direction into clear, engaging visual communication
Process
Translating abstract direction into a cohesive visual language.
Structuring content into clear, intuitive user pathways.
Defining consistent visual rules to guide interaction and layout.
Building a scalable icon system for clarity and consistency.
