Amy Melissa Bennett | Disco Roller-Rama

Category:

Motion Poster Design

Role:

Designer, Illustrator, Animator, Writer

Tools:

Adobe Illustrator, After Effects, Premiere Pro

Overview:

Disco Roller-Rama is a fictional animated poster promoting a three-day retro roller disco event. I created the event concept and designed all visuals, type systems, and animation from scratch to simulate a vibrant, nostalgic promotional piece.

Process:

I designed six distinct “text voices” to organize the event information into digestible and energetic chunks. I used Adobe Illustrator to build layered assets and After Effects to bring everything to life with kinetic typography, bold movement, and sparkly flourishes. The goal was to communicate excitement, clarity, and whimsy in a single looping experience.

Project Highlights

• Invented full event concept

• Integrated six unique text voices

• Complete visual and animation design

Project Goals

To simulate the visual excitement and storytelling of an actual event poster — balancing typography, hierarchy, and animation for maximum energy and clarity.