My Role in the System
I developed Aerostep as a coordinated brand experience spanning physical, digital, and social environments.
My role focused on defining how users move between touchpoints while maintaining cohesion across interaction, messaging, and visual identity. Rather than functioning as isolated campaign elements, each component was designed to reinforce a shared sustainability narrative across contexts.
System Overview
Aerostep was designed as a connected brand ecosystem integrating retail interaction, product storytelling, and short-form campaign media.
The project combined a pop-up retail environment, QR-based product interaction, and social campaign content into a unified experience allowing users to move fluidly between physical and digital engagement.
Visual language, interaction patterns, and messaging were developed in parallel to maintain consistency across environments while supporting different modes of interaction.
Approach
The project was structured around coordination rather than isolated deliverables.
Physical, digital, and social components were designed with shared visual systems, simplified interaction patterns, and sustainability-focused constraints that reinforced continuity across the broader experience.
